Today, centuries-old, Western-oriented, cultural frameworks are being challenged by the emergence of new players, forms of competition, technological norms, and regionalism.

In the West, heritage workers are beginning to exercise cultural sensitivities that are purely cerebral or even foreign to the older generation. In rapidly developing markets, their counterparts are accelerating their undertakings in the creation, discovery, research, interpretation and presentation of their respective histories, on their own terms.
These regional and generational rifts are further aroused by sharp and often ineffectual dichotomies between sciences & humanities; technology & culture; heritage & business; and, public & private.

No single institution, organization or even sector can respond to these pressing global challenges which is why we urgently call for public-private partnership among innovators in technology, finance and heritage.

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